Let's re-redefine "immersive."

Immersive Experiences

What is an “immersive experience”? Obviously, it could mean just about anything. Real life is, by nature, immersive.

Currently, there seem to be two main definitions of “immersive” in the zeitgeist of art:

1. Immersive means a big room with giant screens featuring relatively crude animations of very well-known, public domain artworks. or...

2. Immersive means entering a hyper-colored barrage of nonsensical, hot-glued weirdness that feels like sliding through a rich hippie artist's trippy LED Neopixel daydream—a copy of a copy of a copy of something that once was.

"A work of art which did not begin in emotion is not art." -Paul Cézanne | "I live my life a quarter mile at a time." -Dominic Toretto

While these “experiences” can be interesting, it's unfortunate that the algorithm-driven keyword descriptors, lazy local art coverage, and Instagram-seeking “reviewers” have limited our collective understanding of what “immersive” can truly be.

Why does immersion require Tylenol?

Of course, I’m discussing this for selfish reasons. At Trove Arts, we also offer what we call “immersive” art-themed experiences. However, we do so without giant screens showing the moving clouds in a digital version of Van Gogh's Starry Night (because the actual painting does that just fine on its own. In fact, that's kind of the point). We create these immersive events without eyeball-shaped buttons on a fuzzy blue mushroom monster that people can press to nonsensically change just one of the thousands of tones and drones buzzing through a kaleidoscope-colored room.

Trove Arts creates immersive, art-themed events through rich storytelling in an intimate environment designed specifically to immerse an audience into stories, told with tasteful theatrical lighting, surprising special effects, a 14-channel soundscape, and a step-by-step guided art project themed to the artists' lives discussed in each carefully curated event.

It's possible that you might not leave a Trove Arts immersive experience with a hyper-colored selfie to quickly forget about, but you will almost certainly leave with a unique understanding of a few artists, their lives, and the movements they helped create, all from the dynamic, textured, and truly original (and truly immersive) experience you'll share with a small handful of guests.

We look forward to welcoming you into a variety of immersive places, forgotten times and fresh perspectives during your next visit to the Trove Arts Art Parlour.